It’s a free, powerful tool that allows you to manage how your business listing, or Business Profile, appears in Google Search and Google Maps. Google My Business (GMB) is considered the cream of the crop for local search thanks to all of its valuable SEO benefits (which we’ll discuss later on in this blog post). So, how can you improve your local SEO and get more visibility? Here’s where a Google My Business listing comes in! In fact, 88% of people who do a local search on their mobile device visit or call a store within 24 hours. Chances are, these businesses optimized their websites for local SEO as part of their local marketing strategy.īy implementing local SEO best practices, businesses can connect with local customers in their community to gain valuable foot and website traffic. Once you allow the browser to access your location, you’ll probably see various seafood restaurants in your search results that are located nearby. Naturally, you’d grab your mobile device and type “seafood restaurants” or “seafood restaurants near me” into your browser. Let’s say you’re on vacation and want to go to a seafood restaurant for dinner. Regular SEO focuses on improving a website’s visibility on a national or global scale, whereas local SEO encompasses any efforts to improve visibility for local businesses in search results. Search Engine Optimization (SEO) is the practice of increasing the quality and quantity of traffic to a website through organic (free) search engine results.Īll companies can benefit from good search results, but it’s important to know that there is a slight difference between traditional SEO and local SEO. This is great news for local shops and food establishments, especially those that invest in location-based marketing tactics, like local SEO.Īt this point you’re probably wondering what local SEO is and how it’s different from SEO? Location is a huge factor for consumers as 93.2% are only willing to travel 20 minutes or less to purchase staples like food, beverages, clothing, etc. Since most small and midsize businesses rely on foot traffic at their store or location to sell their products or services, it’s essential that potential customers located in their region can easily find them.Īnd where do most consumers today discover local businesses? If you said online, you’re correct! According to BrightLocal, 93% use the internet to find a local company. Why is a Local Marketing Strategy Crucial for Local Businesses? But if this is the first time you’ve seen “Local SEO” and “Google My Business,” don’t worry! We’ll explain these terms in-depth and why they’re important later on. You’ve probably heard of the outbound methods before, as well as Google and SEO. Inbound-Local SEO, Google My Business, content marketing, etc. Outbound-Billboards, radio advertisements, community involvement, etc. To draw in customers, local brands can use a combination of outbound and inbound marketing efforts. This strategy is useful for brands that have a physical, brick-and-mortar location-like barber shops, restaurants, and bars-and for service-based companies that travel to a customer’s residence or location, such as landscapers and plumbers. Local marketing, also known as location-based marketing, is a strategy that targets prospective customers within a specified radius (generally 50 miles) of the physical location of a business. In this guide, we’ll explain what local marketing is, why it’s important for small and midsize businesses, and how a Google My Business listing may be your key to dominating local marketing. Rest assured, there are many local marketing methods and local SEO agencies that can quickly and easily increase your website’s visibility and ranking. But making it to the number 1 position in a local search can be difficult if you’re new to Search Engine Optimization (SEO) and don’t have a local marketing strategy in place. It makes sense, too, since 90% of people only look at first page results. Getting noticed at the top of a local search results page is any small business owner’s goal.
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