![]() ![]() Hip-Hop duo Macklemore & Ryan Lewis release their self-produced debut The Heist, which later goes on to dominate the charts and sweep the Grammy Awards rap category. Hip-Hop reaches mainstream saturation as stars such as Nelly, 50 Cent, Jay-Z, and Snoop Dogg become advertising reps for companies like Nike, Reebok, AOL, and more. He would eventually become the best-selling artist of the 2000s in the US. White rapper Eminem makes his commercial debut with the single “My Name Is” off The Slim Shady LP, released on Dr. Spliff Star begins performing as part of the Flipmode Squad with Busta Rhymes and becomes known as one of the best hype men of all time for his energy and intensity. Queen Latifah becomes the first Black woman in Hip-Hop to win a Grammy with her song “U.N.I.T.Y.,” which advocates for sexual empowerment and the autonomy and ownership of the female Black body. West Coast gangsta rap-a subgenre of Hip-Hop with lyrics that boast about a life of violence, drugs, sex, and money-rises to prominence with Dr. Time Warner pulls the song “Cop Killa” from Body Count’s new album after protests from law enforcement officers. The beating of Rodney King by four white Los Angeles police officers becomes national news and leads many Hip-Hop artists to speak out against police brutality. White rapper Vanilla Ice’s single “Ice Ice Baby” is a hit, though his hard-knocks background was fabricated and the song samples a Queen/David Bowie song and a chant from Black fraternity Alpha Phi Alpha without credit. The group Cypress Hill begins performing, with Sen Dog serving as hype man to frontman B-Real. The group would go on to be one of the most successful Hip-Hop acts of all time. The Beastie Boys sign with fledgling label Def Jam and release their debut album Licensed to Ill, which breaks records to sell over 100,000 copies in the first week. Run-D.M.C.’s rap rendition of the Aerosmith song “Walk This Way” marks Hip-Hop’s crossover into mainstream media and MTV. It becomes the first Billboard No.1 hit to prominently feature Hip-Hop, and is the first ever rap featured on MTV.įlavor Flav comes to prominence as a founding member, and influential hype man, of the rap group Public Enemy. Pop group Blondie releases the song “Rapture,” featuring a rap verse by Debbie Harry. Lady B, one of Hip-Hop’s first prominent female artists, releases “To the Beat, Y’all.” Record label owner Sylvia Robinson assembles the Sugar Hill Gang, who record the song “Rapper’s Delight” and introduce many Americans to Hip-Hop for the first time. Grandmaster Flash begins “mixing,” a new DJ technique that connects two different songs during the breaks. His technical experiments form the basis of Hip-Hop. ![]() Socially-conscious spoken word group The Last Poets release the track “When the Revolution Comes,” which lays the groundwork for politically engaged Hip-Hop.ĭJ Kool Herc invents a new technique that extends a song’s middle instrumental portion, or “break,” by cutting two records together. ![]()
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